Mokshious | Business Marketing Consultancy: 2019

Tuesday, December 31, 2019

Digital Marketing Trends of The Year 2020

Every new year is proclaimed by “New Era.” This is is no different. Planet Earth Evolves. Something new is Created in minds mil-second. Significant activity in merges and acquisitions are happening around the globe.

Technology Space ain’t that different; Giants like facebook, google, apple… many.. are joining hands($$$$$) to create something new to dominate the market.

A lot of things have evolved over the years, and we are about to enter the new decade. The interest of the consumer and the development of technology are few things that have evolved over the years.

We have seen that over time the interest of the consumers has shifted to an extent where it becomes challenging to make the right prediction of the same. The latter half of this decade has seen the development of technology that has helped the marketers to make predictions in a better way. Yes! You got it right, Artificial Intelligence(AI) that has evolved in this decade and is yet to reach the peak of its usage. 2020 is predicted to bring advancements in the technology and will have a significant impact on digital marketing trends.

Artificial intelligence and voice search optimization has evolved to a considerable extent and will remain a dominant part of the digital marketing trend this year as well. This is the time when the brand needs to keep up to the pace of growing digital marketing trends to make sure that they make a noticeable impact on the market.

The Augmented Reality(AR) and Virtual Reality (VR)

Augmented reality and virtual reality are the advancements in technology that Sureshot bring more engagement to the customers.

The customer tends to have the interest to look beyond the traditional marketing strategies and find more engaging content that can be made possible with the help of augmented reality and virtual reality.

Through the augmented reality, a customer can have a glimpse of a particular location or the product from the comfort of their home space. They can have a lifelike feel of the product with the help of such technology. Certain benefits are being added to digital marketing with the help of such technology.

Following are some of the advantages of implementing AR/VR in the digital marketing space:

A consumer will have a better view of the product or the environment
Lifelike feel or aspect of the product can be achieved in the comfort of home.
The life-size product definition can be seen with such technology.
A 360-degree view of the product can be seen from the comfort of home

There have been quite a few incredible advancements in Artificial Intelligence that have impacted the whole space of online marketing like chatbots. Read More About AI in Marketing over here.

Users Experience Will Be Highly Prioritized

It is assumed that 2020 will further witness the development of marketing strategies that are based on the maximized usage of smartphones and various other mobile applications.
The marketer needs to understand the fact that the user’s experience is the last meter of measurement when it comes to the success of the digital marketing strategy. Even if there are advanced gadgets and growth in mobile technology, it is the user who would decide the success or the failure of any marketing strategy. This is a follow-up trend of the last year and will continue to remain the same this year as well.

Following are some of the aspects of the user’s experience that needs to be considered:

Prioritizing the UX design is one of the most essential parts of the digital marketing strategy this year.
The incorporation of better touch, sense, and sound will bring more traffic to the application and the businesses.
This indicates the fact that a better UX design will form an essential part of the search engine optimization strategy.
A friendly UX design and user-friendly application will get more considerable attention, which helps in concluding the point that the user’s experience should be the primary focus for a digital marketing strategy.

True User’s Feedback

In recent times it is seen that the reviews of customers trigger the growth or the fall of the sale. This is because buyers rely more on other buyer’s feedback before the decision.

They would believe their peers rather than considering someone who is part of the company or willing to make a brand promotion. The obvious thing in the mind of the consumer is that a digital marketer would never say anything negative about their product/service.
However, the user of the product or the service would provide honest feedback.

The benefits of this marketing trend are as follows:

The prospect can rely more on the product/merchandise/service if their peer review is useful.
The content that will be presented to the user will not be based on highlighting the positive aspect but to put the real picture of the same.
The reviews, ratings, and testimonials will play an essential part of any digital marketing strategy.
Positive comments can leverage the brand to a significant extent, and this can be one of the most critical parts of the digital marketing strategies of this year.

Overdoing Any Strategy Should Be Avoided

The market has seen a significant change in the advertisement and the marketing strategy in the digital platform. The traditional promotion strategy has wholly lost its impact in the present time. This is because of new advertisements forms that got big over the years and have Gained the attention of the users, Successfully!

The concepts of minimization have been highly appreciated in recent times, and this will continue to benefit the digital marketers this year. There are certain advantages to this approach.

Following are the aspects that need to be highlighted:

Minimization will incorporate creativity most subtly.
Every minute details of the marketing strategy will be analyzed.
The visual elements will be highlighted, which will grab the attention of the users naturally.
Information driven content will be highly appreciated and will lead to a better understanding of the business by the consumers.
The consumers will not have to read out through articles to understand the ways they want to get a product or a service. This will be visually made available.

A promising trend of digital marketing strategy is to arrive this year, yet it is the term that would determine the effectiveness of these trends.

We have been in this arena for quite a time to reach the perfection of results. Have a project in mind? Let’s discuss.

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Marketing is not a day job; Just like anything it takes time to show results; where client gets worried on what happening with their money. “Whats happening behind the scenes?”.

With Mokshious, we maintain a level of transperency where every week our consultant will update you with progress & reports which you can understand.

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Sunday, December 29, 2019

2020 Checklist for Affiliate Marketing

Affiliate Marketing is an excellent opportunity for online business owners to make a considerable profit.

However, one must understand the way this marketing strategy functions. Specific steps need to be taken by the affiliated business owners to make sure that they make a profit in the business. The lucrative opportunity of the company has made it one of the most demanding events and opportunities, and there is a steady rise in the competition of the same.

This is the reason why you must understand the various strategies that would help you gain an extra edge.

Decide a Particular Niche
Choosing a specific niche is one of the most effective ways to be unique in the market. If you have a website that almost sells everything, then no one will be interested in looking into the site and giving a random try about the products. For example, if someone is looking for footwear, then that person would find a website that is specialized in the same. No one would like to go to a random website that seems to talk about almost everything.
Having a particular niche is one of the ways through which you can make an impact in the market.
Get a professional website
One of the essential factors that you need to consider is that you need to sound professional. An unprofessional website with the extension name of another company is extremely uncool. If your site has an extension such as wix.com or blogspot.com, than one thing is sure that you will depict an image of unprofessionalism.

A professional website makes a more significant impact on the market, and people are attracted to the same. They would like to visit your website if you keep it professional. This also enhances the brand value of the business.
Usage of page builder
A page builder is an excellent tool that can be used for developing your website just within few minutes. There are some of the cheapest and easy-going page builder available that makes website creation a child’s play. You got to check out some of these builders, and you will be amazed by the services it has to offer you. Get the best builder, and there will be no hidden cost associated with it. You will be able to use the services for a lifetime.

Example: Divi Builder.
Get a logo of your own
The Logo is the visual representation of your company. You need to have a logo that keeps your brand highlighted. Following a specific logo for a brand is one of the ways to make a substantial impact on the business. The Logo is one of the means through which the viewer will remember you. If you try to recall any of the websites that you have visited lately, you will remember the Logo.

The Logo builds the image for the brand, and this image remains in the memory of the viewer. The moment this Logo comes in the picture, the viewer is reminded of the associated brand.
Taking the help of an affiliate program
An affiliate program is a useful tool that can help your business grow. However, make sure that you have all the details handy before you join an affiliate program. This is because when you join an affiliate program, you will be asked about all the details of the website and the business.
Will you satisfy them will all the details you will be provided entry to the program else you will be rejected. So make sure that you have all the details your business handy before joining. Be confident and speak the truth.
Finding the Products to Promote
Once you have your approval from the affiliate program, you can have the range of products you are willing to sell. Make sure that you join a recognized and good affiliated program. This will give you access to millions of products. Two important factors need to be considered for choosing the affiliate program. One is its network, and the other is the range of merchandise.

Now that you have joined the program, you need to select among the millions of products in the network. Once you are ready with the product, you are prepared to make the sales.
Value Content
No matter what strategy is being implied, the content will always remain the king. The content is one of the most critical parts of the affiliated business. Different types of material need to be there in the website. You need to develop content in the most strategic ways. When you develop the content for the website, consider using various strategies. For example, if you have content that gives product review or comparison, then you can attract more traffic to the site. When you make a review and comparison of the products, you are always gaining the attention of the buyer.

Even if a buyer is buying a product from a brick and mortar store, they would like to compare different brands. Now that you have made some brand comparison, you have already helped the buyer to make a decision.

This is the reason why the contrast is viral content for the affiliated websites. It is essential to look from the perspective of a customer while providing the content. This is one of the ways you would step into their shoes and look at the business from their perspective. This is an effective way of developing content for the affiliated websites.

Concluding Lines

If you are thinking of starting an affiliate business, then be sure that you know the different aspects of the same. Often, people begin such business and can’t generate sufficient leads for their brand. Not to blame it on the market, there is always a right way to do it.

The tips, as mentioned above, can be useful for you to countercheck if you have done it right or not. If you think that there are specific steps you have missed that take those steps and you will have newer avenues of business opened in front of you. Don’t depend on affiliate marketing to keep food on the table if you are just starting out.

Everything good takes time. Instead, get a job and separate the portion amount from it to invest in learning affiliate marketing. It gets complex, but don’t let those big boys scare you. Nobody is born an affiliate marketer. There is a process, and you can learn it.

YOU CAN DO IT!